Wednesday, 16 April 2014

What Makes the Easter Bunny a Brilliant Sales Professional?



Spring is in the air and with the Easter holidays coming up this weekend I wanted to get across my thoughts on why the Easter Bunny is brilliant at selling.
Legend has it that the Easter Bunny carries coloured eggs in his basket with candy and sometimes toys to the homes of “good” children on the night before Easter Sunday which shows similarities to Santa Claus, who we also discussed as being a Great Sales Professional last year.
Masterstroke – in 1873 the Easter Bunny changed years of tradition by delivering chocolate eggs, up until this point in the UK, real eggs were used, in most cases, chicken eggs that were hard-boiled and dyed in different colours and patterns. This turned out to be a stroke of genius by the Easter Bunny and perhaps changed people’s perception of him. The Easter Bunny clearly has an entrepreneurial side and here are some further reasons behind being a brilliant Sales Professional.
Consistent High Sales – A whopping 90 million chocolate eggs are sold in the UK each year with each child on average receiving 8.8 Easter eggs a year. Sales at Easter make up 10% of UK chocolate spending for the whole year.
Smartly Dressed – You don’t see the Easter Bunny without his bow tie, he makes sure is well dressed for any occasion, albeit visiting kids at the local shopping centre or delivering eggs the night before Easter.
Territory Management – The Easter Bunny has just as much ground to cover as Santa Claus but without the help of reindeer and elves and still manages to reach all of his clients on time every year to great effect.
Preparation – Ever wonder what happens to the Easter Bunny after Easter, well he is more than likely already preparing for the following year, with billions of eggs to get ready in only 12 months I am sure he is always planning and preparing for times ahead which all great sales people do.
Ahead of the curve – The Easter Bunny is always looking to improve his eggs and bring out different varieties and flavours, he is always looking to what kids want next and this keeps him ahead of the curve.


Written by Liam Oakes
Liam is the Office Manager at Aaron Wallis and has been with the company for 3 years after having a career with the RAF; Liam has helped hundreds of Sales Professionals secure a new Sales role and ensures that Aaron Wallis runs smoothly.