Showing posts with label Recruitment. Show all posts
Showing posts with label Recruitment. Show all posts

Thursday, 20 August 2015

How Strong is Your LinkedIn Profile?

LinkedIn is a great tool for individuals and companies alike. The website has exploded since its creation in 2003 and now has more than 70 million members worldwide, growing by over 1 million users a month. For salespeople it allows the development and maintenance of a contact base, as well as providing a marketing platform for businesses to promote their product. Recent research shows that 78% of salespeople using social media outsell their peers, showing just how important it is to have a strong, visible online presence. But how do you come across on LinkedIn? Is your profile doing you a favour or causing you harm?


Building Your Brand


Whether you have a LinkedIn profile as an individual or a business it’s important to consider how you want your prospects, customers or colleagues to view your profile. Everything you choose to include in your profile matters, and little things can make a big difference in how people perceive you and your account. The first thing to decide when creating a LinkedIn profile is a profile picture for your account, as an individual this will likely be a photo of you, but for a business it will probably be your logo or even a picture of your staff. People often underestimate how important this picture is to your profile, as first impressions really do count and the immediate perception people create of you is heavily influenced by your picture.

For a person profile on LinkedIn it’s a good idea to try and make your picture look as professional as possible. I heard one of our recruitment consultants comment the other day how unprofessional it looks when people are drinking alcohol in their LinkedIn picture, these details can really affect how people view you. Everything from what you are wearing to the background of the picture is worth thinking about. For businesses the usual marketing techniques need to come into play, your picture should correspond to your company branding as it is an extension of your business. With the limited information and media you can include on your profile, it’s important to get things such as pictures right.

The space available underneath your name or a company name should be used carefully as it is often the first thing people read on your profile. Using keywords associated with specific roles or business sectors is a good technique to attract views to your profile, as it is one of the search tools that LinkedIn provides. This space is finite and needs to be thoroughly thought about, the same rules apply as SEO, what terms and words do you expect people to search for?

Networking


For salespeople or even any professional, LinkedIn offers opportunities to expand your career connections in a way that no other social media site can compete with. By keeping in touch with people you know and have worked with your voice will be heard by more people, and in turn what you hear on the ‘grapevine’ will increase. Both for individuals and companies the opportunities that are available to you will increase, for example many people hear about job vacancies through LinkedIn, one of my family members has been approached for his last two roles through the site.

The groups and support networks you can join on the site are valuable areas for discussion. These groups can provide help for when you have difficult questions, but when you help someone else it will raise the profile of your account and increase the number of views it receives. Discussion with industry experts can provide your business with some good advice and potentially help with strategic thinking.

In today’s digital age it’s vital to be a part of LinkedIn as it allows for a new area of competition both for individuals and businesses. Creating a strong profile can help with business success and career development. Follow Aaron Wallis’ LinkedIn profile here.


Friday, 24 July 2015

How to Attract Top Sales Talent to Your Business

For me, the biggest ingredient of business success is a strong and effective workforce. Having talented and effective employees working for you means that your business will prosper and develop, and ultimately make profit. The problem is that every business is looking for the very best employees, so how can you make sure that the best sales people want to work for you?

Be an Attractive Option


At the end of the day someone will only join your business if they believe it’s somewhere they would like to work, and an improvement to the position they are currently in. The role and environment you are offering has to be better than what they are being offered elsewhere. This means offering a better package than your competitors, either financially or in other ways.

Most people would agree that the primary incentive to move to a new role is money. Basic human nature means that we look for the job which will reward us the most, and the most obvious point of gratification comes financially.  For this reason attracting top sales talent requires that you have to offer at very least a competitive market salary, but a package that surpasses your competitors will give you the greatest chance of attracting the top people. A good technique to attract the very best sales candidates is to offer a package weighted towards bonus or commission earnings. Successful sales people will be confident in the belief that they can sell a large amount of a product or service, and will see that a salary structure that rewards hard work will provide the best opportunity for them. This does often mean that you will end up paying an employee more, but if they are bringing deals to your business then the reward will always outweigh the cost.     

However as Jessie J would argue, it’s not always about the money. Another key thing people think about when considering a new job is the environment they will be working in, and what day to day life could look like for them in a new role. The atmosphere and facilities in a new position are a big deal to people, as it’s something they have to deal with every day. For this reason it’s important that your business has everything from clean and tidy offices to an accessible location.

Make Your Vacancy Visible


For people to want to join your business, they have to be aware of who you are, and that there is an opportunity available. This means placing the information about your job role in a place where it can be seen, or on a popular job board. Alternatively you could work with a recruitment agency to search for the top talent, which may be a quicker and more effective solution. The bottom line is that if people are not informed of a vacancy at your business, they are never going to apply to it or contact you.

Secondly the very best talent in the industry want to work for the best and most well-known businesses. Creating a strong brand presence in your business sector will help you attract the strongest candidates as they are more likely to look to you if they are considering leaving a business. Another benefit of this is that if you are headhunting a senior sales person, then it will always help if they are aware of your business and what you do. A combination of an attractive job opportunity and a visible business is the only way to secure the top sales talent.

Wednesday, 22 July 2015

Recruiting My Dream Football Team

Occasionally it can be a struggle to persuade the right person to join your business, and you have to think of a way to get them on board. With the new football season starting soon I wondered what the best way to recruit my dream football team would be:

Joe Hart- For a lot of people the facilities that their place of work provide are very important when looking for a new job. Things that an employer can provide on a daily basis go a long way, and when looking to employ Joe Hart it’s worth stocking up on your Head and Shoulders shampoo.

Sol Campbell- Many employers would probably agree that giving someone a job title which sounds better than it actually is can be a good way of getting people on board. With someone like Sol Campbell you need to make sure they think they have an important place in the team, even if they don’t. Something like Mayor of the reserves could work.

Ferdinand- Sometimes you have to think a little bit out of the box to get someone into your team. Getting Rio to join you may include a combination of a good supply of snapback hats and an office playing rap music all day.

John Terry- The best way to recruit JT allegedly would be to offer him a deal including as many girls as he would like, or even your word as his boss that you won’t be unhappy if he gets with one of the other players’ wife.  

Sterling- With some people it’s all about the base salary. When recruiting someone like Raheem Sterling it’s important that you offer them a package with a competitive guaranteed income, something like his new £200,000 a week deal at Manchester City would suffice. Let’s just hope he’s not too tired to work.

Delph- Perhaps counterintuitively the best tactic for employing Fabian Delph would be to encourage him to commit his future to his current role. After all he’s only going to do a U-Turn anyway and join your team.

Toure- Usually it’s the little things that employers provide which make a difference for people. To keep Yaya Toure happy it’s imperative you remember his birthday, and provide him with a regular supply of birthday cakes. It’s important that candidates such as Yaya know this before you offer them a position.

Wilshere- Often when recruiting, things included in the salary package that are not just the base salary are important. Recruiting Wilshere would be as easy as offering him a job lot of fags, according to newspapers such as the Daily Mail and the Mirror.

Puncheon- Similar to Joe Hart, Jason Puncheon is a man all about the facilities. Keeping your toilets clean and tidy would be a good way to keep Jason happy, as the midfielder was left red faced in a game last year when he didn't have time to make a trip.

Balotelli- One of the biggest things candidates or in this case players seek in a new job is guidance, and career development. When attempting to recruit Mario Balotelli I would ensure that he realises the new skills he could learn in his new position, such as setting off fireworks safely or putting a bib on properly.

Suarez- Support structures need to be in place for employees should they run into difficulty. In this case a dentist may be of use to keep Luis Suarez’s teeth in working order, or even a psychologist for when he loses track of his marbles.

Friday, 17 July 2015

How to Get Into Sales without Any Experience

From reading the papers or watching the television, many people believe that it is near impossible to get into sales without experience. This is simply not true, and there are a variety of ways to get into the industry:


Education


Getting yourself onto the first ‘rung of the ladder’ of the sales industry may seem challenging without relevant experience, but it is less difficult then people would have you believe. Perhaps the biggest alternative to experience on a CV is education or qualifications. Learning about the sales industry makes you a much more attractive candidate to organisations as it increases the likelihood that you will be effective in their vacant position.  This can come in many forms and does not always mean certification or accomplishment from a school or university. Higher education in the form of a degree will of course help you if you are after a graduate sales job, but there are many other alternatives.

Sales training or seminars are run by a variety of different organisations and come in many different forms that can suit you. Courses can vary from short to long term, but all of them will increase your chances of landing a sales job. A lot of this training can be found online and can be completed both cheaply and quickly, the road to your dream job may only be a Google search away! The Institute of Sales & Marketing Management offer apprenticeship NVQ courses, and this may be a good place to start.

An inexpensive way to increase your knowledge of sales and to get to grips with the jargon is to read some books on sales - 'Brilliant Selling' by Jeremy Cassell and Tom Bird is a good start as is 'How to Sell' by Mike le Put and 'e-selling' by Sean McPheat has some great ideas on increasing sales through social networking. Great blogs on sales are Sean's at - http://www.mtdsalestraining.com/mtdblog and Gavin Ingham's at http://www.gaviningham.com/blog

Be Creative with Your CV


When applying for any role, not just sales, it is worth catering your CV to reflect the position you are applying for. A good technique is to look at the person and job specification for the vacancy and try and pick up on some key words or terminology the employer is looking for in a candidate. For example if the person specification mentions teamwork as a key quality required in a candidate, really try to express how much of a team player you are. This can be done all the way through your CV, from previous responsibilities you have held, or even your hobbies and interests: if you have ever played a team sport this is a good example of working in a team!       

Just because your previous job didn’t have a sales focus, it doesn’t mean that the skills you acquired whilst working there are irrelevant. Any previous job that required engaging with customers is worth highlighting on your CV as it shows you have likely developed good communication skills, which is something employers look for in sales roles. More specifically, any experience of engaging with customers over the phone will definitely help if you are applying for a telesales roles.


Apply for the right jobs 


The key to getting into the sales industry is to apply for jobs that suit you. If you are at the beginning of your career applying to trainee sales jobs is probably the best way, and if you are a graduate there are entry level roles catered for you. Further to this, applying for sales jobs in a sector of which you already hold an interest will always increase the chances of you being successful as a candidate. If you have knowledge of a product, you will be far better at selling it, and employers recognise this. For example if you hold an interest in technology, selling computers may be a good fit for you: it will increase the chance of you getting the job, and increase the chance of you being good at the role! 

Saturday, 1 November 2014

How to Dress for Success at a Sales Interview



Let’s face it – interviews are a nerve-wracking experience at any time, with candidates being judged not just by what they say but also based on their appearance.  


The general rule of thumb is to dress in a manner that is professional, conservative, and appropriate to your prospective work environment then no one can make ‘gut judgements’ on you based simply upon appearance.  

      Corporate Sales:

Working in corporate sales requires a somewhat more formal version of business attire than a retail or call centre sales job would require. Employees who work in such settings often come into contact with clients and suppliers and will sometimes work in an office setting alongside senior management staff.  Therefore, the most appropriate attire for a job interview for this type of sales position includes dark suits with light shirts, dark ties, and formal shoes for men. Women should also dress conservatively, in dark two-piece business suits with a colour coordinated or neutral blouse and wear minimal jewellery. Any body art should be covered up and both men and women should present an overall well-groomed appearance.

      Telesales and Call Centre Sales:

Many applicants for sales positions at call centres or telesales jobs make the mistake of dressing too casually for their interview. However, despite the somewhat more informal work setting of most call centres, candidates for such sales positions still need to make a good impression on prospective employers. While applicants need not wear business suits to their interviews, they must still present a neat, professional experience.  Personally, I would recommend still wearing a suit if you own one; if not trousers/skirt and a smart shirt/blouse.  Then none can make judgements based upon the logo of your top or the brand of your chosen trainers.  Jewellery and make-up should still be kept to a minimum, and all facial piercings and tattoos should be concealed.

      Retail Sales:

Working on the sales floor of a retail outlet is a far different cry from working in corporate or telephone sales. Sales people are always in direct contact with the customers and have to maintain a professional appearance at all times that is in keeping with the tone and ambiance of the store. For instance, a sales assistant at Harvey Nichols will typically be required to dress on trend with the department they are looking to represent.  In contrast if the interview is with a more traditional department store, you should  dress more formally. What you should wear to a retail sales job therefore depends almost entirely on what type of company you are applying to work at.  For instance, a woman who wears no make-up for a sales job at a cosmetics store has little chance of being hired. Conversely, dressing in a manner that is overly fashion forward might not be the best move if you are interviewing for a job at a traditional department store.

If you are completely dumbfounded as to what to wear to your interview, take some time to research how employees at the company usually dress, either in person or by contacting someone in the HR department and simply ask what is acceptable/preferred.   

Some stores, such as John Lewis, also have a formal dress code which can help applicants narrow down their choices. Whatever outfit you choose to wear, it is important to make sure that your clothes are clean, pressed, and in good repair, and that you wear your clothes with confidence – after all, it is one trait that all good hiring managers are looking for.

Wednesday, 17 July 2013

Aaron Wallis Increases Advice Library to Over 500 Articles


We’ve always been pretty proud of the advice that we offer across www.aaronwallis.co.uk which we believe to be the most comprehensive, freely available advice offered by any recruitment agency. 
We’ve just undertaken a massive overhaul of the Advice Library which now contains over 500 articles, each written by industry experts, covering every imaginable business area from sales and marketing to finance to taxation to doing business in other nations.
To access it’s simple – follow this link:

Then either drop down on the theme that you’re looking for advice upon and hit search and it will bring up every topic in the category.
 
Alternatively type your query in the search box and the search engine will chose the articles it feels most relevant.
We hope that you find it useful.  If so please bookmark or post to facebook, Twitter or LinkedIn using the user-friendly buttons on the page.