Showing posts with label motivation. Show all posts
Showing posts with label motivation. Show all posts

Monday, 7 September 2015

Sales Training vs Sales Coaching

Making the decision on whether to have your sales staff trained or coached can be difficult. The correct choice depends on a lot of factors but hopefully this blog will outline some things to think about before investing in an approach.
There is a clear difference between sales training and sales coaching but the two are often confused. The table below outlines how the two approaches to staff development differ:




Sales Coaching


For me, the main difference between coaching and training is who is actually carrying out the development programme. The best sales coaching programmes are often carried out internally, by colleagues who have more experience in sales and your business. This will help your tutees improve their sales skills significantly as well as pick up your business principles more quickly. The knock-on effect of this is that by implementing a process where more experienced staff coach the less experienced, the tutor will be refreshing their skills as well by teaching someone else. Often you only really think about and understand a process when you are trying to teach someone else.

The second thing with coaching as opposed to training is that it is an ongoing process. Regular communication between the tutor and the tutee enables the sales coach to recognise the trainee’s strengths and weaknesses. This allows for the programme to be adapted to fit more around the person being trained, which always makes for a more effective process. I believe that this is the major benefit of coaching over training, as it allows for an understanding of what an employee really needs to learn to succeed in the industry.

Sales Training


Training is often seen as the more expensive approach to staff development as it usually relies on hiring or working with an external agency. Sales training can come in a variety of different forms from motivational speaking to basic selling protocol. This investment is often worthwhile however as the trainer you work with will have expertise and may even be an expert in their field. By following the advice from leaders of the sales industry your staff may pick up some valuable hints or tips which may help them day to day. Training offers more opportunity for higher calibre salespeople compared to coaching, as it is harder to coach a person who is already very experienced in their field. Sending one of your top salespeople to a training event may make an already effective member of staff even more effective. For this reason the decision between coaching and training usually depends on the member of staff you are trying to develop. 

Friday, 28 August 2015

How to Keep Your Sales Staff Motivated

One of the main drivers of business success is retaining top staff, but perhaps even more important than this is keeping your top earners motivated and performing. The difference between a thriving business and a failing business lies with how much revenue your salespeople are bringing in each month, so ensuring they are performing at their best is vital. Keeping your staff ‘on the ball’ and busy is often more difficult than it sounds, so here are some of our thoughts on how best to approach the matter.

Rewarding Performance


A finely tuned and thought out compensation structure is one of the best ways to motivate staff, especially salespeople. Too often businesses are not representing their top performers with incentive structures to really get them going. Having a cap on earnings and bonuses may seem to make initial sense to keep business costs down, but the logic is often flawed. Once one of your employees has reached their limit of earnings what’s in it for them to work hard? Put yourself in their shoes, if you hit your annual salary cap by October you will be inclined to coast along until the start of January, as selfish as this sounds it’s how the human brain is programmed to work. As long as your bonus structure is linked to profit made for the business and not just turnover, the increased salary you pay to an employee will only be rising in relation to money they make for the business. The best way to devise a bonus structure is to form it in such a way that it is a win-win for your employee and for your business.

Secondly, a lot of sales organisations are creating disincentives for staff by rewarding both poorly performing and highly performing salespeople. Giving bonuses to staff who meet the minimum required standard you expect as an employer sends out the wrong message. For example giving pay-outs to staff who achieve less than 50% of their sales goals discourages them from hitting their peaks, and communicates to your top performers that you as a business are satisfied with mediocrity. If you are looking to rejuvenate your sales staff and attract the best talent, a strong compensation structure is probably the best place to start.     

Encourage Competition


Many businesses assume that salespeople are only motivated by money.  This isn’t always true. Everyone enjoys that rush of competing against your colleagues and as an employer if you can encourage a bit of friendly rivalry between your staff your sales revenue is very likely to increase. As sad as it sounds everybody likes to ‘get one up’ on everyone and giving prizes to the best performing staff is a good way to get the best out of everyone. These prizes or rewards do not always have to be financial, an interesting reward scheme at a business I know is that the best performing salesperson for that month receives access to the best parking space at the company. Little things like this can really boost your employees to their top level. 

Written by Andy at Aaron Wallis Sales Recruitment.

Saturday, 15 November 2014

Five Essential Movies To Inspire The Salesperson in You

Sometimes, being a salesperson can feel like one of the hardest jobs in the world especially when nothing seems to be converting and you’re under constant pressure to perform.  

So if you’re struggling to hit this month’s target take heart and learn new tactics from these movies!  We hope that there is something in all of them to inspire you to some degree.

We've deliberately left out ‘The Wolf of Wall Street’ and a couple more obvious ones but make no apologies on leaving in ‘Glengarry Glen Ross’ and ‘Boiler Room’ because if you haven’t seen them yet they’re well worth a watch because if for nothing else there are always salespeople finding things harder than you at the moment! 

Glengarry Glen Ross
This has to be the number one movie for salespeople. Is it possible that just like the boss here that nothing else matters to you except sales? He offers as an incentive unique prizes: a Cadillac El Dorado as the first prize, a set of steak knives as the second and the third prize is the sack! Would you be able to handle the high pressure sales environment here?  The movie teaches salesman to push harder and harder to make the kill. But would you go so far as to commit a robbery just so you could close deals so you didn’t get the sack?!?

The Pursuit of Happiness
This real life story is a pick me up and can inspire any salesperson to never let go their dream. Christopher Gardner, the protagonist, has invented a medical device and invested heavily in it but it does not sell as it is priced much higher than a similar product but with little more benefits than others like it. He loses his house, bank accounts, credit cards and wife. What he doesn't lose though is his dream. Would you be able to pursue your dream even when you feel like you have lost everything?

Boiler Room
We all love closing deals otherwise why would you be in sales? Sometimes it can be relief, sometimes exciting but it can be motivational as well. Will you, like the protagonist, realise that success not only maximizes your friends but your enemies as well. The movie could inspire you to lead your business to success.  Maybe like the protagonist the salesperson in you could then realise that getting rich is not the answer to a lot of things despite the fact that it feels like all everyone around you just simply wants to be rich.

Tin Men
Here’s one I giggled all of the way through as sleazy business practices pop up one after another as the movie progresses. It may be comically presented but the movie does shows you many shady sales tactics that are probably best avoided. The two stars have no virtues and the revelations about shoddy business practices hit you again and again.

Door to Door
This is a little-known inspirational true tale and, as the name suggests, is about walking from door to door to make the sales. Bill Porter suffers from cerebral palsy and spends a lifetime selling Watkins Products.  Right up until his dying day he was closing sales even though he was badly injured when a bus ran over him.  Could you, like him be able to mark your territory so dominantly that no one else could make a sale there but you?


So here’s our top five and we hope there’s a couple here that you may not have heard of.  We’d love to hear what films have inspired you when you’ve had that tough month so which ones would you add?