If you’re a Sales Professional in
2014 and you’re not using Social Media to sell then you have fallen behind the
curve. I read a recent figure noting that 79% of sales professionals who use
Social Media to sell outperform those that don’t. This shouldn't come as a
surprise as everyone uses Social Media in this day and age. If you want to find
new business then you need to be in the same places as your potential
customers, so start using Social Media.
I want to discuss some of the
reasons you should be using Twitter, Facebook, Google+, LinkedIn, YouTube &
Pinterest:
Twitter – Twitter can be a fantastic source for sales people, you can keep up to
date with the latest industry news, create a dedicated landing page for
potential clients and link latest products and blogs from your official
website. Be sure to engage with customers and tweet content of value to your
network.
Facebook – First off Facebook is the second most visited site in the world and can
be a very valuable tool to show of your products. With over 1 billion users it
is safe to say that your customers are on Facebook. With the new graph search
you can find people in your area that might be interested in your products.
Build your fan page and invite fans & friends to like your products &
services. Facebook allows you to build relationships with huge numbers of
people, increasing the pool of people who know, like, and trust you so take
advantage of it and build on your pipeline.
Google+ - Google+
is one of the fastest growing Social Media sites today, with over 300 million
active users. It allows you to create pages and develop tighter relationships
with prospects and customers. Google+ is unique in that you can set-up social
hangouts and talk about your product with others. You can set up as many
different circles as you want; there is no limit on characters and you won’t
get silly invitations to play farm games as you would on Facebook.
LinkedIn – With powerful networking tools, it is a great resource to help build
your personal profile and build on your pipeline. What makes LinkedIn so
powerful is that no matter what industry you’re in, you’re likely to find a new
prospect or lead for your business. Start by building a broad network of
professional connections whose knowledge you can tap into, and discover new
business opportunities.
YouTube – YouTube
is a fantastic marketing tool where you can create online video advertising for
brand awareness. Posting a video of your product on YouTube takes on a life of
its own as this video can then be viewed by thousands of YouTube users which in
turn could be shared on numerous websites, blogs, and email. Using the power of
video in conjunction with other social media outlets to show off your product
has countless benefits and you should be using this to increase your pipeline.
Pinterest – Now Pinterest isn't for everybody, it really comes down to what is right
for your brand. Pinterest allows you to share images of your product and allows
others to do the same; it is almost a new way of flicking through a magazine. With
70 million+ users on the site it can be a gold mine if you get it right.
By starting up on these social
sites you can greatly increase your sales pipeline and build up your fan base
for future success.
Written by Liam Oakes
Liam is the Office Manager at
Aaron Wallis and has been with the company for 3 years after having a career
with the RAF; Liam has helped hundreds of Sales Professionals secure a new
Sales role and ensures that Aaron Wallis runs smoothly.
