Monday, 27 November 2017

Aaron Wallis Conducts Study Into Fastest Growing Brands 2017

The Fastest Growing Brands of 2017
(Out of the 100 most valuable brands in the World)


·       The women’s fashion retailer PrettyLittleThing topped our study, doubling their ‘search interest’ between 2016 and 2017. Gucci and Louis Vitton also appeared in the top 5 climbing brands out of the 100 we reviewed.
·       A number of Chinese brands scored very highly in our study including Tencent, Maotai, Baidu and Hauwei, who all grew their search interest by over 10% year-on-year.
·       There is a trend of eCommerce brands growing in search interest, with big names like Amazon and Zara also appearing in our top 20 brands by search interest increases.

Which brands have grown the most in presence in 2017? New research from Aaron Wallis Sales Recruitment suggests that PrettyLittleThing, Tencent (WeChat) and Gucci have grown the most in brand interest this year.
The study uses weekly indexes from Google Trends to measure ‘search interest’ - where search-engine data is aggregated around a topic, or in this case a business, to reflect changes in searches and discussion. Weekly data from January 2016 to November 2017 was collected and averaged – comparing the average search interest score of 2017 with the same time period of 2016.

We have segmented our results into B2C and B2B brands as follows:

10 Fastest Climbing Global Consumer Brands

Brand
Relative Search Interest - 2016
Relative Search Interest - 2017
Year-On-Year
Difference
PrettyLittleThing
25.0%
58.6%
33.6%
Gucci
34.6%
61.7%
27.2%
Louis Vuitton
64.1%
82.8%
18.8%
Maotai
43.9%
60.6%
16.6%
Netflix
71.8%
86.0%
14.2%
China Mobile
72.1%
84.7%
12.5%
Xfinity
63.4%
74.9%
11.5%
Ping-An Insurance
59.6%
70.9%
11.3%
KFC
77.6%
88.9%
11.3%
Huawei
67.7%
78.5%
10.8%

10 Fastest Growing B2B Brands


Brand
Relative Search Interest - 2016
Relative Search Interest - 2017
Year-On-Year
Difference
Tencent
28.1%
61.4%
33.3%
Baidu
75.9%
89.7%
13.8%
SalesForce
74.8%
83.2%
8.3%
DHL Express
64.5%
70.7%
6.2%
Accenture
78.3%
84.4%
6.1%
FedEx
63.7%
69.1%
5.5%
Costco
63.7%
68.7%
5.0%
Rolls Royce
57.2%
62.1%
4.9%
United Parcel Service
58.2%
62.4%
4.2%
China Construction Bank
80.5%
84.0%
3.4%

For the full results of the study, please visit: https://www.aaronwallis.co.uk/fastest-growing-brands.aspx

ENDS


About the research
The study was conducted by Aaron Wallis Sales Recruitment, collecting weekly search interest data from Google Trends. 100 of the most valuable brands in the World were reviewed using Global search volume data.
Average search interest data was compared from two time series:
01/01/2016 – 19/11/2016
01/01/2017 – 19/11/2017