Legend has it that the Easter
Bunny carries coloured eggs in his basket with candy and sometimes toys to the
homes of “good” children on the night before Easter Sunday which shows
similarities to Santa Claus, who we also discussed as being a Great Sales Professional last year.
Masterstroke – in 1873 the Easter Bunny changed years of tradition by delivering
chocolate eggs, up until this point in the UK, real eggs were used, in most
cases, chicken eggs that were hard-boiled and dyed in different colours and
patterns. This turned out to be a stroke of genius by the Easter Bunny and
perhaps changed people’s perception of him. The Easter Bunny clearly has an entrepreneurial
side and here are some further reasons behind being a brilliant Sales
Professional.
Consistent High Sales – A whopping 90 million chocolate eggs are sold in
the UK each year with each child on average receiving 8.8 Easter eggs a year.
Sales at Easter make up 10% of UK chocolate spending for the whole year.
Smartly Dressed – You don’t see the Easter Bunny without his bow tie, he makes sure is
well dressed for any occasion, albeit visiting kids at the local shopping
centre or delivering eggs the night before Easter.
Territory Management – The Easter Bunny has just as much ground to cover as Santa Claus but
without the help of reindeer and elves and still manages to reach all of his
clients on time every year to great effect.
Preparation – Ever
wonder what happens to the Easter Bunny after Easter, well he is more than
likely already preparing for the following year, with billions of eggs to get
ready in only 12 months I am sure he is always planning and preparing for times
ahead which all great sales people do.
Ahead of
the curve – The
Easter Bunny is always looking to improve his eggs and bring out different
varieties and flavours, he is always looking to what kids want next and this
keeps him ahead of the curve.
Written by Liam Oakes
Liam is the Office Manager at
Aaron Wallis and has been with the company for 3 years after having a career
with the RAF; Liam has helped hundreds of Sales Professionals secure a new
Sales role and ensures that Aaron Wallis runs smoothly.
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