Social media has become a key player for both candidates and
employers/recruiters in 2014. While it
is great for candidates to seek new opportunities and find out more about the
companies they are interested in, it is also a tool used every day by potential
employers and recruiters so be sure to present a professional image on all
social media.
A recent Social
Recruiting Survey completed by Jobvite shows that 93% of recruiters will
review a candidate’s social profile e.g. LinkedIn, Facebook & Twitter. 55%
have reconsidered a candidate based on their social profile, with 61% of those
reconsiderations being negative.
Here are some key points to help you prevent sabotaging your next job
prospect:
Profile
Picture
Your profile picture is probably the most important part of your social
profile when it comes to employers, it is the first thing they see when the
land on your profile, choose something respectable and make a good first
impression.
Build a
Strong LinkedIn Account
Most employers will search for you on LinkedIn and will want to see that
it matches up to your CV; they want to see your professional credentials so
keep on top of it and show yourself in the best possible light.
Take
Control of Your Privacy Settings
Adjusting your privacy settings allows you to control who can see what
on your profile, you can hide certain photos and statuses for just friends and
stop potential employers viewing the ‘ibiza 12’ album.
Multiple
Accounts
If you’re comfortable with social networks and use it every day it may
be worth setting up a professional profile as well as a personal profile, keep
your professional profile open for everyone to see and your personal account
for friends.
About Me
Keep your bio professional, we all have a friend on Facebook that says
they work as ‘a penguin picker upper’; avoid putting things in your bio that
might put an employer off and be truthful.
While an employer will never make a decision solely on your social
profile it could be the difference in getting the job or not.
For further career advice go to http://www.aaronwallis.co.uk/career_tools.aspx
Written by Liam Oakes
Liam is the Recruitment Office
Manager at Aaron Wallis and has been with the company for 4 years after having
a career with the RAF; Liam has helped hundreds of Sales Professionals secure a
new Sales role and ensures that Aaron Wallis runs smoothly.
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