Thursday, 5 June 2014

How Hard Working are UK Sales Professionals? – Sales Survey 2014

Aaron Wallis has recently undertaken the largest sales survey of its type which explores changing trends within the industry as well as a powerful insight into the minds of sales professionals.

With 62 questions answered by 726 completely anonymous sales professionals we have captured some impressive results helping us promote professional sales, raise awareness and gain a firmer understanding on how to succeed in sales teams.

To receive a full free copy of the 2014 UK Sales Survey please follow this link – 2014 UK Sales Survey Report

Stress Less – How Hardworking are UK Sales Professionals?
We have all, in sales, experienced ‘surprises’ that raise the blood pressure and get your heart pumping a lot more than it should! It often disallows the sales expert to ‘switch off’ and whilst some people wonder about whether they’ve remembered to lock the front door or turned off the oven at night, people who have had a hard day in the sales department are juggling ideas around in their head about whether they did enough, will they reach their target or what they could do to improve their current performance.

The severity of stress falls under three categories, each displaying physical and emotional symptoms:

  • Mild
  • Moderate
  • High
Sometimes it is inevitable to carry on working or think about sending a quick email whilst you’re away from the office, forgetting the entire definition of the verb ‘relax’. Other work addicts involve their work on their ‘day(s) off’ and type away whilst being in the comfort of their own home; that isn’t taking a break - that is telecommuting!

Sales workers often find they are so prone to using their vocal chords that they prefer to take the occasional work call on their mobiles rather than relax! Shockingly, almost the same number of people surveyed also favour checking their emails daily too; this implies the immediate pressure on their jobs, as well as themselves, for achieving higher.

Stress levels amongst Sales professionals:

  • 5% experience low stress, more workers (8%) experience a high level of stress
  • 14% of workers in sales suffer from low-medium stress.
  • 36% experience medium stress, feeling quite tense and anxious, and;
  • An even higher 38% has medium-high levels of stress.
This shows that sales can be very stressful. The hectic role can also enable the workers into taking their work into their leisure time, making their mood worse as well as heightening stress levels further.

In conclusion, to this, the studies of September 2013 found:

  • Under 30 hours were performed by only 3% of those surveyed.
  • 30-40 hours were consumed by 15%
  • 40-50 hours were spent at work by the majority of employees (35%)
  • 50-60 hours were performed by a large 30% of the sales professionals.
  • 60-70 hours were completed by 13%
  • 70-80 long time-consuming hours were taken out by 3% of people.
  • Only 1% exceeded the 80 hours per week.


  • 20% never work weekends
  • 61% work a couple of hours in order to get on top of admin/paperwork
  • 12% work one day of the weekend
  • 7% usually work most weekends.
Furthermore, the nights spent far from home due to work can have consequences on your mood and health. It’s never great to spend too much time away from home for working reasons, unless it’s to escape the annoying husband for a night! The survey discovered that each month:

  • 29% didn’t have to spend any nights away from home due to work.
  • 23% spent less than two nights away from home per month.
  • 28% of people spent 2-4 nights away from home due to their job.
  • 13% stayed a lengthy 4-8 nights from home.
  • 8% stopped more than eight nights from home per month due to their occupation.

Written by Liam Oakes
Liam is the Office Manager at Aaron Wallis and has been with the company for 3 years after having a career with the RAF; Liam has helped hundreds of Sales Professionals secure a new Sales role and ensures that Aaron Wallis runs smoothly.

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