Wednesday, 20 July 2016

The Importance of Closing at a Sales Interview

When asked, “Do you have any questions” at the end of the interview, it is the opportune time to close.  This truly can make all the difference as to whether you get the job, or not.
A colleague recently sat alongside a client during five interviews, and only one closed at the end; I bet you can guess which one stood out and moved onto a second interview.

How to Prepare for a Close
Before your interview ensure that you prepare how you’re going to close but in a straightforward way. Prepare the closing questions that you’re going to ask and ask a friend if to roleplay them with you. You may get taken off in a different direction by the interviewer so have that in mind. By the time you get to the interview you will be confident and ready to close at the right moment.

Why You Should Close?
You would never leave a sales meeting without agreeing the next steps forward, would you? Every sales interview is a sales meeting. Sales professionals must be able to close deals so closing at an interview shows the potential employer you are confident and willing to close when you start the job. Be that individual who stands out by making sure you close.

When to Close
You will feel the meeting is heading towards a natural end; the questions are not so intense and there may be a glance at the watch, it will be instinctive, and you should start thinking about what you’re going to say in your close. In almost all interviews the interviewer will ask if you have any questions, this is the ideal time to close.

How to Close
Once you have made your points about why you are the perfect candidate for the role and mastered any objections from the interviewer, you have to overcome the final hurdle of closing the interview. The minimum you should be asking is what the next step in the process is and how long the process is likely to be. You should also be asking how many candidates are in the process, and if you feel it has gone really well, be direct and ask if you have got a second interview or even ‘have I got the role’!

You should always look to 'leave your mark' on the interviewer. Make them aware you have enjoyed the meeting and reiterate your interest in the vacancy, don’t just get up and go!

Written by Liam Oakes

Liam is the Sales Recruitment Manager at Aaron Wallis and has been with the company for 5 years after having a career with the RAF; Liam has helped hundreds of Sales Professionals secure a new Sales role and ensures that Aaron Wallis runs smoothly.




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