Aaron Wallis Conducts Study Into Fastest Growing Brands 2017

The Fastest Growing Brands of 2017

(Out of the 100 most valuable brands in the World)

·       The women’s fashion retailer PrettyLittleThing topped our study, doubling their ‘search interest’ between 2016 and 2017. Gucci and Louis Vitton also appeared in the top 5 climbing brands out of the 100 we reviewed.

·       A number of Chinese brands scored very highly in our study including Tencent, Maotai, Baidu and Hauwei, who all grew their search interest by over 10% year-on-year.

·       There is a trend of eCommerce brands growing in search interest, with big names like Amazon and Zara also appearing in our top 20 brands by search interest increases.

Which brands have grown the most in presence in 2017? New research from Aaron Wallis Sales Recruitment suggests that PrettyLittleThing, Tencent (WeChat) and Gucci have grown the most in brand interest this year.

The study uses weekly indexes from Google Trends to measure ‘search interest’ - where search-engine data is aggregated around a topic, or in this case a business, to reflect changes in searches and discussion. Weekly data from January 2016 to November 2017 was collected and averaged – comparing the average search interest score of 2017 with the same time period of 2016.

We have segmented our results into B2C and B2B brands as follows:

10 Fastest Climbing Global Consumer Brands

Brand	Relative Search Interest - 2016	Relative Search Interest - 2017	Year-On-Year Difference
PrettyLittleThing	25.0%	58.6%	33.6%
Gucci	34.6%	61.7%	27.2%
Louis Vuitton	64.1%	82.8%	18.8%
Maotai	43.9%	60.6%	16.6%
Netflix	71.8%	86.0%	14.2%
China Mobile	72.1%	84.7%	12.5%
Xfinity	63.4%	74.9%	11.5%
Ping-An Insurance	59.6%	70.9%	11.3%
KFC	77.6%	88.9%	11.3%
Huawei	67.7%	78.5%	10.8%

10 Fastest Growing B2B Brands

Brand	Relative Search Interest - 2016	Relative Search Interest - 2017	Year-On-Year Difference
Tencent	28.1%	61.4%	33.3%
Baidu	75.9%	89.7%	13.8%
SalesForce	74.8%	83.2%	8.3%
DHL Express	64.5%	70.7%	6.2%
Accenture	78.3%	84.4%	6.1%
FedEx	63.7%	69.1%	5.5%
Costco	63.7%	68.7%	5.0%
Rolls Royce	57.2%	62.1%	4.9%
United Parcel Service	58.2%	62.4%	4.2%
China Construction Bank	80.5%	84.0%	3.4%

For the full results of the study, please visit: https://www.aaronwallis.co.uk/fastest-growing-brands.aspx

ENDS

About the research

The study was conducted by Aaron Wallis Sales Recruitment, collecting weekly search interest data from Google Trends. 100 of the most valuable brands in the World were reviewed using Global search volume data.

Average search interest data was compared from two time series:
01/01/2016 – 19/11/2016
01/01/2017 – 19/11/2017