Saturday, 28 February 2015

Whether Recruiting Sales Staff, Looking for a sales Job or selling a car – does anyone use newspaper classified ads anymore?

It’s Thursday, it’s roughly lunchtime and it’s job advertising day in my local newspaper. I make up an excuse and take an early lunch so that I can make a bee line to the nearest newsagent and pick up a copy. Then it’s off to the canteen to browse the pages of job ads, all presented under the somewhat grandiose title of “situations vacant.”

OK, now that was thirty or so years ago and let me make it clear that I am fully aware that lots of local, and indeed national, newspaper still run ads for job vacancies. My argument is that they are much less common and the number of jobs advertised is smaller.
This can be attributed to a number of factors of which, of course, the main one is probably that the decline in sales of newspapers in the UK is currently happening at around 8% per year. This is often blamed entirely on the Internet and online news sources being more attractive to the consumer but that is only partially correct.

A long, slow decline

In fact, newspaper sales have been declining steadily since the early 1980’s, well before the World Wide Web took its hold over our lives and presented us with so many options and choices that it can sometimes be overwhelming.
On the other hand, some newspapers have survived by changing to a free issue model, London’s Evening Standard, which became free in October 2009, being a well-known case in point, and anyone who has traveled on a train will have been given the option of reading The Metro, completely free of charge, and paid for by advertising revenue – some of which is recruitment advertising.
As an employer, wishing to recruit staff, the number of choices is also mind-boggling. There are still print adverts to be had, locally and nationally, and no doubt this will continue to be the case for years to come.

Classifed job ads live on, but they're less likely to be of the printed variety

The alternative means of advertising for sales staff, technical staff and everything in-between is to go with one or more of the online recruitment websites. There you will find advertisements for everything from cleaners to cooks, shop assistants to secretaries, mechanics to managers and everything in-between. The range of vacancies on offer can be bewildering and, for that reason, sometimes wrong decisions can be made.
When it comes to recruiting staff for specialist jobs, such as IT sales staff, software sales staff or electrical sales staff then there is a case for moving away from the one-size-fits-all approach of many of the big job websites and looking towards more specialist recruitment agencies for a solution.
This is a tried and tested approach that has its history in the classified ads that were run in Industry Specific publication titles that serve a particular market. Many industries had, and still have, their own newspapers and magazines which carry news that is relevant to that industry but of little interest to anyone outside of it. It is to those publications that employers seeking to recruit specialist staff turn because they know that they will be read by those in the industry or who wish to become involved in that industry.
Similarly, if you are wanting to recruit sales staff, perhaps specialist financial sales staff, medical sales staff and so on, then it also pays dividends to stick to the specialists. Aaron Wallis are a specialist sales recruitment agency and work tirelessly to find the best candidates for their client’s vacant sales jobs.

Do whatever it takes to find the right person for your vacant sales jobs

Your next new member of the sales team probably won’t find you by way of a newspaper classified ad, but if he or she has access to email, the Internet or a smartphone or tablet, then if they don’t find you, we will almost certainly be able to find them for you.
We maintain a database of candidates who have been carefully screened and assessed so that we know exactly who to recommend them to when the right sales job becomes available.

Online ads, specialist recruitment websites, networking and social media websites and dedicated people just like us, have made it much easier to recruit the right sales staff for your sales jobs, all over the UK and beyond.

No comments:

Post a comment